How a Product Designer at Imgur Just Became the (Unofficial) New Old Spice Guy

Colin Hoell on the do's, don'ts and please don'ts of hair care


Isaiah Mustafa and Terry Crews have had a stranglehold on the title of Old Spice guy in recent years, even battling each other for it. But now, you should really meet Colin Hoell.

He's not appearing in big-budget videos for the Procter & Gamble brand. He's not even a commercial actor. He's a mobile product designer at Imgur. But he just volunteered to be the face of Old Spice's new gallery-style ad on Imgur, in which he models the "do's, don'ts and please don'ts" of hair care.

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