How Mobile Company EE Created a Robot Barber to Hook People on 5G

The brand stages complicated technical stunts to grab attention in a crowded mobile market

When people boast about putting their neck on the line for their work, they don’t usually mean it in the literal sense. But several months ago, actor Tom Ellis found himself alone in a chair at about 2,400 feet above sea level atop Mount Snowdon—the highest mountain in Wales—with a blade to his neck.