What the Avengers Game Learned From Marvel's Marketing Machine in a Blockbuster-less Summer

With the MCU delayed, extensive brand partnerships helped fuel the Avengers video game

Since 2010, a summer hasn’t passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited backstory of Scarlett Johansson’s character who has been a through line of the series since Iron Man 2. But with Black Widow delayed until November due to the Covid-19 pandemic, the summer 2020 posed a gap for the franchise.