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Two days ago, a Redditor posted a grocery-store photo of a DVD of The Martian placed strategically over baskets of potatoes. The thread has since become a subreddit of the month and is doing the viral rounds with Olympian-level speed.
People who've seen the movie, or read the book, will get it: One trial of protagonist Mark Watney (played by Matt Damon, whose whole career right now revolves around being stranded on other planets) is his effort to grow potatoes in hostile Martian soil.