How Marketers Should Look at Making Copy and Communications More Inclusive

Terms and tools to use

many people
Using a simple phrase that doesn’t rely on gender can make a world of difference. Getty Images

Throughout everyday life, we absorb everything we see around us, and the language used by our favorite brands filters down into our own vocabulary. Seeing The Dixie Chicks’ drop the “Dixie” from their name and sports teams like The Washington Redskins embrace a rebrand reinforces the fact that people are becoming more aware of the importance of language and conscious of connotations.

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Billy Leonard is content marketing account director at Croud.