How to Make Your Sadistic Advertising Boss Utterly Pathetic and Powerless

In Canada, you can

Headshot of Tim Nudd

This business is full of wankers who rarely get their comeuppance. If one of them is your boss, you have very few options. You can quit via late-night viral dance video. Or, in Canada at least, you can turn him or her into an intern.

This month, for the third straight year, the country's National Advertising Benevolent Society (NABS) is holding its Vintage Intern Auction, an initiative from Toronto creative agency Zulu Alpha Kilo that lets bidders get "revenge" on any of 12 notable executives and thought leaders from the business—by making him or her an unpaid intern for a day. Bidding starts at $2,000 for each victim, and all proceeds go to help the 1,300 families supported by NABS, which provides assistance to people in the communications and related industries who are suffering illness, injury, unemployment or financial difficulties.

Zulu Alpha Kilo again created the ads for this year's event, and they comically focus on the revenge angle. "The campaign taps into the insight that you don't get to the top without ruffling a few feathers along the way. We were fortunate that all of this year's interns were great sports and could laugh at themselves a little," says Zak Mroueh, chief creative officer and CEO at Zulu Alpha Kilo.

Check out the work below, and scroll down to see which 12 Canadian ad leaders are for sale through the online auction. (Bidding ends Oct. 31.)

2013 advertising leaders up for auction:

Claude Carrier – President, DentsuBos

Mary Maddever – Vice President, Editorial Director, Brunico Publishing

Brent Choi – Chief Creative and Integration Officer, JWT

Lance Martin – Partner, Executive Creative Director, Union Creative

David Crichton – Partner, Creative Director, Grip Limited

Ian MacKellar – Chief Creative Officer, Ogilvy

Simon Jennings – President, Gesca 

Angus Tucker – Partner, Co-Creative Director, John Street

Mitch Joel – Author, President, Twist Image

Kenneth Wong – Distinguished Professor of Marketing, Queen's School of Business

Amber Mac – President, Co-founder, Konnekt; Co-host, App Central

Christina Yu – Executive Vice President, Creative Director, Red Urban


Client: NABS

Project: Vintage Intern Auction

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Ron Smrczek

Art Director: Grant Cleland

Writers: George Ault, Nick Asik, Japeth Kwan

Producers: Bette Minnot, Kari Macknight Dearborn, Ola Stodulska

Account: Nevena Djordjevic

Digital Strategy: Emma Brooks

Digital Producer: Ola Stodulska

Web Developer: Richard Thirumaran

Production Artists: Jamie Morren, Brandon Dyson

IT Director: Gary Stothers

Production Company: Partners Film

Executive Producer: Gigi Realini

Director: Neil Tardio

Producer: Sandy Kelly

Photography: Matt Barnes, Westside Studio

Producer: Tara O'Malley

Casting Director: Andrew Hayes, Powerhouse Casting

Editor: Daniel Reis, Panic & Bob

Producer: Taissa Callaghan

Audio Director: Chris Tait, Pirate

Web Development: Thinkingbox

Software Development: Michael Vay Lee, Tim Wienrich

Production: Chris Raedcher

@nudd Tim Nudd is a former creative editor of Adweek.