How to Make a Great Radio Ad, Now That You Know How to Make a Terrible One

Radio Mercury looks on the bright side

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The Radio Mercury Awards recently made a two-part video about "Things We Don't Want to Hear in a Radio Ad." In my writeup, I wanted to know what they do want to hear in a radio ad. And dear God, they actually listened to me. (This may be the most influence I've ever had over anything. I am hyperventilating and should probably lie down.)

While I go mad with power, you should watch unshaven Mercury chief judge Jim Elliott explain what makes a good radio ad.

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