How to Make a Great Radio Ad, Now That You Know How to Make a Terrible One

Radio Mercury looks on the bright side

The Radio Mercury Awards recently made a two-part video about "Things We Don't Want to Hear in a Radio Ad." In my writeup, I wanted to know what they do want to hear in a radio ad. And dear God, they actually listened to me. (This may be the most influence I've ever had over anything. I am hyperventilating and should probably lie down.)