How to Make Food Ads Look Delicious in Super Slow Motion

Germany's Marmalade shows off its tricks

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Feast your eyes on this self-promo clip from German commercial production house The Marmalade. It's a tasty behind-scenes look at how the company achieves mouth-watering slow-motion visual effects mostly for a range of food and beverage clients. Robotic arms, special software and high-frame-rate camera techniques yield a fusion of art, technology and commerce that transcends run-of-the-mill advertising. These super-slo-mo effects serve up real food (sorry, CGI) and go way beyond pretty-ing up hamburgers. We're dipping into the realm of the giddily surreal, where wine and beer flow like liquid diamonds and molten gold, each bubble a plume of effervescent brilliance.



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