How to Make 'Ban Bossy' Less Polarizing: Actually Ask Young Girls What They Think

Kids finally get their say

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sheryl Sandberg's Ban Bossy campaign has sparked some interesting and often heated debate in recent weeks, practically swamping my Twitter feed with hashtags ranging from #bossy and #banbossy to #dontbanbossy and #banpeoplewhobanbossy. 

Women's lifestyle site SheKnows, however, has found an interesting middle ground in the polarizing debate over whether the word "bossy" shouldn't be used to describe assertive girls. The site decided to simply ask young girls what they think "bossy" means and whether it's a good or bad word to use.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in