How Lucidchart's Animal Explainers Became One of Today's Most Beloved Ad Campaigns

Its sneks, puppers and bunnos have racked up 200 million views

If your job entails making flowcharts, process maps, org charts or other diagrams, you’ve probably heard of Lucidchart, the collaborative design software. But that still leaves roughly 99 percent of the internet completely unaware of the service.

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