How Leo Burnett Uses Its Instagram to Show a Day in the Life of Employees

An agency turns the storytelling on itself

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Agencies use their Instagram accounts in dozens of different ways, often giving the feed over to employees to curate themselves. Leo Burnett Chicago does something a little different, though related—using a series of posts to regularly spotlight a “day in the life” of a staffer who’s doing interesting things.

The series is called simply “Day in the Life.” It’s done in the style of an Instagram takeover, where the agency shares snapshots and details of the person throughout the course of an entire day.

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