How The Land of Nod Found Its Latest Catalog Cover Through Instagram

Falling in love with #theoandbeau

Last fall, Jessica Shyba's photos of her son and new puppy napping together went viral. Shyba's blog about life with three kids in NYC, Momma's Gone City, was already fairly popular, and she had a respectable 5,000 Instagram followers. But her #theoandbeau images made her an overnight sensation. Soon she had 450,000 Instagram followers.