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Through its “Keep Walking” message, Diageo whisky brand Johnnie Walker wanted to inspire its global audience to carry on after 18 months of the pandemic, an effort that would prove to be successful, according to the Kantar Effectiveness Awards which evaluates over 13,000 campaigns across 75 markets each year.
As the only brand to feature across all three categories within the top 10 campaigns ranked over the last year, Johnnie Walker found that its “anthem” resonated with audiences through the use of global and local activity that aimed to support the hospitality sector around the world as Covid-19 lockdown restrictions began to ease, while recognizing and respecting the different cultures and markets.
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