Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Some 79% of important decisions are made around a table. With that small and seemingly innocuous factoid in hand, ad agency Buzzman illustrates how choices made around an Ikea table just might change your life.
Three ads have been produced so far for Ikea France's "Get back to the table" campaign. Each opens in mysterious, unexplained circumstances, like one where a woman walks around in a nudist colony, bewildered and hiding her genitals behind a handbag.
Each spot ends with the event that precluded these situations—around the table with friends, blithely saying things like, "Hey, what if we joined a nudist colony?" Seemed like a good idea at the time?
In another spot, "Gunther the Roommate," a group of guys enthusiastically choose their next roommate, who, they agree, "seems cool" and "has a friendly face."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in