AdFreak

How Ikea Used This Ad Full of Naked People to Sell Tables

Be careful what you decide at mealtimes

Headshot of Angela Natividad
By Angela Natividad

September 3, 2015

Some 79% of important decisions are made around a table. With that small and seemingly innocuous factoid in hand, ad agency Buzzman illustrates how choices made around an Ikea table just might change your life.

Headshot of Angela Natividad

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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