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Swan Lake, this is not. And that’s the point (or, pointe?) of the new campaign for the Hong Kong Ballet from Design Army, about a year after the Washington D.C.-based agency rebranded the dance troupe with the tagline, “Never Standing Still.”
That slogan continues, and truer words were never spoken about these superstar athletes (and some strategically placed Chinese grandmas) in this delightfully watchable, instantly classic rainbow-hued ad, set to a “Bolero” remix and populated with hoops action, martial arts, lap dogs, hip hop, toe shoes, sight gags, spectacular dance and ‘grammable cityscapes.
“Hong
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