How Hard Is It to Draw a Brand Logo From Memory? Much, Much Harder Than You Thought tested people in an intriguing new study

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You’re a brand nerd par excellence, and you think you’ve got your brand logos down cold. But then you’re asked to draw a well-known logo from memory—and you completely botch it.

Brand logos are the most famous images of our time. But it turns out they’re exceedingly difficult to recreate without looking at them, as a fun new Branded in Memory study from proves. Some are easier than others, though, which also raises the question of what value there is, exactly, in the simplicity or complexity of a brand mark.



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