How Halo Infinite's Marketing Is Building on the Franchise's Iconic, Immersive Advertising

15 years after Halo 3's 'Believe' campaign, 215 McCann continues its emotional worldbuilding

In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video game history, but also in advertising history.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in