Gaming

How Halo Infinite's Marketing Is Building on the Franchise's Iconic, Immersive Advertising

15 years after Halo 3's 'Believe' campaign, 215 McCann continues its emotional worldbuilding

Halo Infinite — The marketing team behind the latest Halo game describes the new "Become" campaign as the spiritual successor to the groundbreaking 2006 "Believe" campaign.Xbox

By David Griner

November 6, 2021

In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video game history, but also in advertising history.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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