How great product placements were born

If you’ve ever wondered why E.T. nibbled Reese’s Pieces specifically, or why Harold and Kumar were so high on getting to White Castle, you’ll want to check out Mental Floss’s excellent post about the stories behind 10 famous product-placement deals. Personally, I was surprised to learn that Harold and Kumar were originally supposed to be going to Krispy Kreme.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in