How Girls Really Feel About Gender Roles and the Rise of Pro-Female Advertising

SheKnows launches Hatch project

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What do you get when you talk to a group of teen and tween girls about gender roles and stereotyping? A lot of surprisingly insightful opinions.

This past spring, in the midst of heated public debate surrounding Sheryl Sandberg's "Ban Bossy" campaign, women's lifestyle site SheKnows released a video asking 9-year-old girls what they think bossy means. It was fresh and inspiring, and became the impetus for SheKnows' latest project, called Hatch—a program that empowers kids to use media and technology in positive ways.

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