Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What do you get when you talk to a group of teen and tween girls about gender roles and stereotyping? A lot of surprisingly insightful opinions.
This past spring, in the midst of heated public debate surrounding Sheryl Sandberg's "Ban Bossy" campaign, women's lifestyle site SheKnows released a video asking 9-year-old girls what they think bossy means. It was fresh and inspiring, and became the impetus for SheKnows' latest project, called Hatch—a program that empowers kids to use media and technology in positive ways.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in