Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ahead of the new season of Formula 1 beginning at Silverstone in the U.K. on July 18, the cars have been given an overhaul in the design of their livery to highlight a new era and which will aim to increase the spectacle of the high-speed motorsport.
The new design from Wieden + Kennedy London has been commissioned as the shape of cars themselves has been modified. The new-look is featured in a launch film titled “F1: One Begins.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in