How Far Should Guys Unbutton Their Shirts? This Helpful Ad Shows You, On a Wolf Scale

Johnnie-O has a solution, too

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Wolves are everywhere in manly man advertising like the Old Spice campaign. But there is such a thing as too much wolf, apparel company Johnnie-O claims in a new commercial from ad agency Ignited.

At issue is how far down guys should unbutton their shirts on a night out. Too far down, and you'll gross people out with "Too Much Wolf." Too buttoned up, and you'll suffer from "Too Little Wolf" and be just as much of an outcast.

Johnnie-O demonstrates both extremes below, with help from actual wolves—as well as Vine star Arielle Vandenberg.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in