How Employee Diversity at 180LA Led Directly to Its Two Grand Prix at Cannes

The genesis of Boost Mobile's 'Boost Your Voice'

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

CANNES, France—Still want evidence of the tangible value of having a diverse workforce, and the perspective that comes with it? Look no further than 180LA’s “Boost Your Voice” campaign for Boost Mobile.

The work won two Grand Prix (in Promo & Activation and Integrated) at the Cannes Lions festival, but likely never would have been made had the agency not hired Karla Burgos as its social media manager.

Now a senior social media strategist for MullenLowe in Los Angeles, Burgos was the one who inspired the creative team behind “Boost Your Voice” to investigate voter suppression in minority districts.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in