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CANNES, France—Still want evidence of the tangible value of having a diverse workforce, and the perspective that comes with it? Look no further than 180LA’s “Boost Your Voice” campaign for Boost Mobile.
The work won two Grand Prix (in Promo & Activation and Integrated) at the Cannes Lions festival, but likely never would have been made had the agency not hired Karla Burgos as its social media manager.
Now a senior social media strategist for MullenLowe in Los Angeles, Burgos was the one who inspired the creative team behind “Boost Your Voice” to investigate voter suppression in minority districts.