How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding

We gave it a test drive to determine the 'Adweek sound'

five virtual people with

A shiny logo and a famous face can only get a brand so far. In the end, effective marketing is a sensory experience, one where sound can be just as integral to an identity as any visual component.

@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.