How Doc Storytelling and Brand Partnerships Have Shifted

Bringing out the most authentic and truthful values

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shaun MacGillivray, president of Macgillivray Freeman Films, shares how the documentary world shifted in working with brands to find an authentic storytelling voice that resonates with consumers.