How Doc Storytelling and Brand Partnerships Have Shifted

Bringing out the most authentic and truthful values

illustrated man with old camera
Which parts of the brand story deserve to be explored deeper? CSA-Printstock/Getty Images

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shaun MacGillivray, president of Macgillivray Freeman Films, shares how the documentary world shifted in working with brands to find an authentic storytelling voice that resonates with consumers. 

@shaunimax Shaun MacGillivray is president and producer of MacGillivray Freeman Films.