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This is the coolest promotion we've seen in a while. Ice cold, in fact.
To prove that Canadian Tire's MotoMaster Eliminator Battery would start under any conditions, the company and agency Taxi decided to freeze the battery to -40 degrees and then, most impressively, install it in a custom truck built almost entirely out of ice.
That's right, they built an actual truck out of 15,000 pounds of ice. They then drove the ice truck for 1.5
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