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"It is your last night in Cannes. Make it more comfortable."
That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet during the festival's final hours.
The stunt was a well-played callback to this year's much-buzzed-about moment when two unidentified people had sex on the red carpet of the Palais des Festivals around 4:30 a.m. last Tuesday.
Mad respect for this couple having blatant sex on the #CannesLions
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