How Cleveland Reacted to a Series of Strange Billboards, and What It Says About Outdoor Ads

Twist Creative's summer experiment

While outdoor advertising is often phenomenal, it’s frequently a blight on the landscape and hasn’t earned its right to block out nature or the cityscapes it obscures. In Cleveland, though, some out-of-home ads have popped up this summer that are undeniably intriguing. In fact, they’re meant to start a conversation partly about the medium itself.

@nudd Tim Nudd is a former creative editor of Adweek.