Ad of the Day

How Budweiser Brought Back 'Whassup' for a New Era

Friends on a landline give way to devices on Wi-Fi

whassup-again-budweiser-canada-2020 — Even if you're not having a good time with friends, your smart devices might be.Budweiser Canada

By David Griner

February 5, 2020

Twenty years ago, Budweiser shouted its way into catchphrase history with “Whassup,” a simple but addictive spot about friends greeting each other.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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