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As the war in Ukraine continues to unfold, more brands and organizations from around the globe are stepping in to provide aid or unflinching support. One particularly unifying industry, however, is using its product labels to offer both.
To support Ukrainian relief efforts, three creative teams from across the craft brew industry have come together to launch a world peace campaign that spreads a message of hope through “Make Peace Not War” beer labels. The unique effort is a collaboration between EGC Group’s Craft Beverage Division, First Sip Brew Box and Hoot Design Studio.
“Make
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