How Brands Can Traverse These 3 Common Music Partnership Misconceptions

It's been the fastest-growing segment of ad spend for several years now

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Brands will spend $24 billion dollars on North American sponsorships in 2018 and more than two and a half times that globally. Although sports represent the bulk of that spending, music sponsorship has represented the fastest-growing segment for several years in a row, meaning more brands than ever before are tapping into entertainers to help reach consumers.