Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Throughout the years, brands have struggled to showcase an authentic commitment to LGBTQ+ communities not just during Pride, but all year round. However, as Gen Z continues to lead today’s consumer trends, brands are in a unique position to make meaningful connections with LGBTQ+ youth.
Brands like Macy’s, Abercrombie & Fitch and Harry’s have expressed their commitment to supporting and advocating for LGBTQ+ communities throughout the year by partnering with The Trevor Project, which has played an active advisory role to help companies firmly plant those commitments in the ethos of their cultures since 1998.
When a visible brand amplifies the LGBTQ experience, it can create a groundswell of support and affirmation for the community.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in