Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—John Lewis holiday ads are known for their powerful, emotionally resonant storytelling. And while the most recent Christmas spot—“The Boy and the Piano,” a retrospective of Elton John’s life—certainly fits the bill, the concept wasn’t an immediate hit with the team behind it.
In an interview with Adweek at the Cannes Lions, where “Boy and the Piano” won gold in Film for John Lewis & Partners, CCO Richard Brim at agency adam&eveDDB says the ad went against all of the creative team’s typical guidelines that have generated previous ads like “Monty
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in