How 'Boy and the Piano' Broke All the Rules for a John Lewis Ad and Became a Classic

Video: Adam&eveDDB's CCO shares the internal debate around centering on Elton John

CANNES, France—John Lewis holiday ads are known for their powerful, emotionally resonant storytelling. And while the most recent Christmas spot—“The Boy and the Piano,” a retrospective of Elton John’s life—certainly fits the bill, the concept wasn’t an immediate hit with the team behind it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in