Marketing Innovation

How Billie's Reimagined Pride Fairy Tales Support LGBTQ+ Youth

The brand tapped creatives to illustrate classic stories in an inclusive, body-positive way

By Jess Zafarris

June 16, 2021

Everyone knows the story of Rapunzel. But this time, her super long hair is armpit hair, and she’s not waiting for a prince “because she’s hella gay.” And that tower? It’s her sweet penthouse with an elevator.

Jess Zafarris

Jess Zafarris is an audience engagement editor at Adweek.

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