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They entered the tournament the ultimate underdogs, but somehow the scrappy team at Aviation Gin defied their 16th-seed ranking and took home the championship in Adweek’s first March Adness bracketed tournament to name today’s top advertiser.
Truly a Ginderella story for the ages, Aviation faced off against a litany of today’s biggest and best marketers—Burger King, Delta, Google, Coca-Cola, Nike and Spotify—and managed to win over the most votes each time, advancing through the tournament one grueling step at a time.
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