How an Agency's Clever Use of Tech Gets People at Festivals Talking About Consent

Heat brought 'Let's Get Consensual' to Cannes, Coachella and now Lollapalooza

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“Killing the mood” is the worst excuse to avoid a conversation around physical and sexual consent. So while some might find it uncomfortable to insert the topic right into the heart of a high-energy music festival, San Francisco agency Heat is proving that, with the right approach, you can spark important discussions at the right time.

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