How an Agency's Clever Use of Tech Gets People at Festivals Talking About Consent

Heat brought 'Let's Get Consensual' to Cannes, Coachella and now Lollapalooza

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

“Killing the mood” is the worst excuse to avoid a conversation around physical and sexual consent. So while some might find it uncomfortable to insert the topic right into the heart of a high-energy music festival, San Francisco agency Heat is proving that, with the right approach, you can spark important discussions at the right time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in