How an Agency’s Clever Use of Tech Gets People at Festivals Talking About Consent

Heat brought 'Let's Get Consensual' to Cannes, Coachella and now Lollapalooza

Heat's 'Hookup Station' turns the usual 'Do you trust this device?' charging message into a metaphor for physical consent. Heat

“Killing the mood” is the worst excuse to avoid a conversation around physical and sexual consent. So while some might find it uncomfortable to insert the topic right into the heart of a high-energy music festival, San Francisco agency Heat is proving that, with the right approach, you can spark important discussions at the right time.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."