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“Killing the mood” is the worst excuse to avoid a conversation around physical and sexual consent. So while some might find it uncomfortable to insert the topic right into the heart of a high-energy music festival, San Francisco agency Heat is proving that, with the right approach, you can spark important discussions at the right time.
According to research compiled by the agency’s “Let’s Get Consensual” campaign, 92% of women say they’ve experienced harassment at music festivals.