How Albert Einstein Will Help Promote Energy Saving in Britain

The father of modern physics is featured in bathtub while using his phone to post selfies

Albert Einstein takes a bath and some selfies while promoting the need for smart meters Smart Meters

What would Albert Einstein say about today’s hand-held tech revolution? Or the efforts to control its energy consumption?

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.