Technology

How Albert Einstein Will Help Promote Energy Saving in Britain

The father of modern physics is featured in bathtub while using his phone to post selfies

Albert Einstein takes a bath and some selfies while promoting the need for smart metersSmart Meters
Headshot of Stephen Lepitak
By Stephen Lepitak

April 28, 2021

What would Albert Einstein say about today’s hand-held tech revolution? Or the efforts to control its energy consumption?

Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

Recommended articles
Related Articles

Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So

Sustainability

Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So

By Stephen Lepitak

Sustainability

Ikea Campaign Shows Consumers How to Live More Sustainably

By Stephen Lepitak

“Job interviews can be a nerve-wracking experience, but we believe nothing should hold you back,” said H&M head of marketing and communications Sara Spännar.

Fashion & Apparel

H&M Offers Young Men Free Suits in Campaign to Inspire Confidence in Job Hunt

By Stephen Lepitak

Animated Cockerill yodels to barnyard of animals

Advertising

French Mattress Retailer’s Brand Campaign Led by Well-Rested Yodeling Cockerel

By Stephen Lepitak

Microlearning
View All


Customer Experience Transformation for the C-Suite


Subscriber Onboarding and Engagement Done Right


Understanding How Social Values Can Help Brands Build Trust and Make Connections


How 5G Changes the Consumer Journey

By Stuart Feil

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform