How Albert Einstein Will Help Promote Energy Saving in Britain

The father of modern physics is featured in bathtub while using his phone to post selfies

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What would Albert Einstein say about today’s hand-held tech revolution? Or the efforts to control its energy consumption?

Smart Energy GB has set out to answer that in a smart new ad campaign that shows the father of modern physics sitting up in his bathtub, delighted with the ease of digital technology. In a CGI recreation, he’s seen using a mobile phone to post to social media before sharing his views on the use of digital smart meters to save energy and the environment.

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