Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Depictions of disability in advertising tend to fall within one of two camps: evoke inspiration or pity. Rarely are disabled people shown as layered, three-dimensional humans; instead, they are othered, stereotyped, stigmatized or ignored altogether.
But when 15% of the global population is disabled—a striking fact highlighted by the International Paralympic Committee’s recent “#WeThe15” campaign—that is “too many to consider as abnormal or different, and too many to marginalize or ignore,” said Laura Rogers, global creative director at adam&eveDDB, the agency behind “#WeThe15.”
Lately,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in