How Advertising Can Finally Get Real About Representing Disability

Advocates say the industry is waking up to the need for inclusion onscreen and behind the camera

Depictions of disability in advertising tend to fall within one of two camps: evoke inspiration or pity. Rarely are disabled people shown as layered, three-dimensional humans; instead, they are othered, stereotyped, stigmatized or ignored altogether.

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This story first appeared in the Sept. 13, 2021, issue of Adweek magazine. Click here to subscribe.