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CANNES, France—Typically, tourism policy changes in small island nations don’t spark international attention. But at this year’s Cannes Lions, that’s exactly what took center stage.
Palau Pledge, a conservation initiative created by Australian agency Host/Havas, was the festival’s most highly honored campaign this year, taking home an unmatched three Grand Prix. The project won top honors in Direct, Sustainable Development Goals (a new category supporting the UN’s 17 global priorities) and Titanium, which honors the most ambitious and forward-thinking marketing ideas.
Such
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