How a New York City Defense Attorney Ended Up Writing Copy for a Super Bowl Ad

Will Binder is a creative at Wieden + Kennedy

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Presenting a pitch to one of your agency’s biggest clients can be outright terrifying, especially early on in a career. But for Will Binder, who used to hold client meetings on New York’s Rikers Island, it’s just another day at the office.

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This story first appeared in the Jan. 27, 2020, issue of Adweek magazine. Click here to subscribe.