How a Musician Became an Experiential Brand Marketer as Zappos' 'Fungineer'

Tyler Williams discovered the brand really does value creativity

Musician Tyler Williams had nearly snared a plum job, especially for Las Vegas. In a city where the prevailing professions are housekeeper and casino cashier, Williams had made it to the final interview for a position as a drummer in the Blue Man Group. There was just one problem: He didn’t really want the gig.