How a Favela Orchestra Brilliantly Used Soccer to Get Brazil Excited for Classical Music

Sinfônica Heliópolis created a theme song that will keep the group center stage

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Whether it’s a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in