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Burger King (BK) has released a poster campaign to remind customers in Brazil what it was like waiting for orders in pre-pandemic times instead of using its Drive-Thrus wherever possible.
The “prank” campaign features the question “Feeling Uncomfortable?” over four separate images of crowded BK restaurants around the world with long lines or crowds, playing on the fears created over the last year from physical distancing during the Covid-19 pandemic.
Created by David Madrid, each ad includes a disclaimed “Don’t worry, this is 2019” and the message: “Order in the Drive-Thru for contactless experience”.
The campaign credits former global chief marketing officer Fernando
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