How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

From Geico to Infiniti and beyond

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There are a ton of questions surrounding this week’s Avengers: Infinity War premiere. Touted as the final installment in a decade-long run of movies that started with 2008’s Iron Man, there’s been rampant speculation among fans for months on a number of fronts. Which characters might die? Will this open the door for the X-Men to join the Marvel Cinematic Universe if the Disney/Fox merger receives approval? Is someone we know and love actually a shape-shifting Skrull invader?

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