How 73 FCB Offices Made 1,440 Minute-Long Ads for One Gaming Campaign

Each clip provides a reason to play

A single ad campaign with 1,440 pieces of unique content, one for every minute of the day? Hey, that sounds, well, exhausting. And unwieldy. And profoundly disturbing.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.