How 360i Built Marketing’s Most Ambitious Voice Skill to Date in Just 3 Months

As Westworld: The Maze wins Cannes Audio Grand Prix, the agency explains how it navigated the production

'Westworld: The Maze' won Grand Prix in the Cannes Radio & Audio Lions. 360i and HBO

CANNES, France—When HBO launched its ambitious and intricately crafted Alexa voice skill, Westworld: The Maze, the game immediately raised the bar of interactive audio to a completely new level.

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@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."