How 360i Built Marketing's Most Ambitious Voice Skill to Date in Just 3 Months

As Westworld: The Maze wins Cannes Audio Grand Prix, the agency explains how it navigated the production

Cannes is back and Adweek will be at the center of the action, June 19–23! Join us at Adweek Abroad with some of the most influential voices in marketing, advertising and creativity. Going to be in Cannes? Sign up.

CANNES, France—When HBO launched its ambitious and intricately crafted Alexa voice skill, Westworld: The Maze, the game immediately raised the bar of interactive audio to a completely new level.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in