How a 3-Year-Old Got a Grocery Giant to Change a Product Name

Tiger Bread becomes Giraffe Bread

Rebranding a product is usually the least heartwarming process in the world, which is what makes this news from Britain so refreshing. Grocery chain Sainsbury's has announced it will change the name of its Tiger Bread to Giraffe Bread thanks to an online campaign that began with a 3-year-old's letter.

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