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Rebranding a product is usually the least heartwarming process in the world, which is what makes this news from Britain so refreshing. Grocery chain Sainsbury's has announced it will change the name of its Tiger Bread to Giraffe Bread thanks to an online campaign that began with a 3-year-old's letter. Last year, Lily Robinson (with help from her mom) wrote to Sainsbury's and asked: "Why is Tiger Bread called Tiger Bread? It should be called Giraffe Bread."
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